Google Chrome is arguably one of the most popular web browsers available. Starting next year, the web browser will make a step towards improving the user experience. With new ad-filtering technology, Chrome users are protecting from spamming ads, pop-ups, and auto-playing ads. These types of online advertisements are often intrusive to the user.
“The reality is, it’s far too common that people encounter annoying, intrusive ads on the web — like the kind that blare music unexpectedly or force you to wait 10 seconds before you can see the content on the page,” Google SVP of ads and commerce Sridhar Ramaswamy says. “These frustrating experiences can lead some people to block all ads — taking a big toll on the content creators, journalists, web developers and videographers who depend on ads to fund their content creation.”
The Coalition for Better Ads
The Coalition for Better Ads is a group of international trade associations and companies involved in online media. The group’s hope is to provide a balance between the ads online and a better user experience. The Coalition understands that ads can be disruptive to the user experience. They even go so far as to list several types of ads on desktop and mobile devices that users find annoying. These ads include the following:
- Pop-Up Ads
- Auto-Playing Video Ads With Sound
- Prestitial Ads With Countdown
- Large Sticky Ads
Mobile Web Experiences
- Pop-Up Ads
- Prestitial Ads
- Ad Density Higher Than 30 Percent
- Flashing Animated Ads
- Auto-Playing Video Ads With Sound
- Postitial Ads With Countdown
- Full-Screen Scroll Over Ads
- Large Sticky Ads
The Coalition is made up of 27 members, including Google. The group discovered which ads were the most disruptive by polling more than 25,000 consumers. Chrome’s update next year could be a response to meeting the Better Ads Standards that the group set.
Building a Better User Experience Through Chrome
Many believed that Google would create an ad-filtering version of Chrome. Through most of their policies, Google always strives to put the user experience over everything else. As the update goes into effect, the Ad Experience Report may change as well. By using this tool created by Google, publishers can see if their ads are violating the Better Ads Standards.
What’s interesting is that Google itself makes a generous amount of revenue from advertisements – to be exact, they make $20 billion almost every quarter. Time will tell how the new update will affect their income.
Google also wants to make sure that the companies producing the ads aren’t put at a disadvantage. The search engine giant is rolling a tool called Funding Choices, which is now in beta. It allows advertisers to send a message to visitors using an ad blocker. The message either invites users to enable ads on their site or pay to remove ads altogether. This allows publishers to continue gaining revenue despite the loss in ads.
Looking towards the future, Ramaswamy states that “We believe these changes will ensure all content creators, big and small, can continue to have a sustainable way to fund their work with online advertising.”
The government’s stance on the future of the internet has forced several states to take action. In preparation for a possible roll back on the Obama administration’s standing rules, states are making laws of their own. Nevada’s Senate takes the side of those who are for the protection of internet users by introducing Senate Bill 538. This bill hopes to protect the online privacy of Internet users by requiring websites to notify users when they are collecting personal data.
What Is the Bill Trying to Prevent?
The Republican-led government recently voted to roll back the FCC’s privacy regulations. These rules made it mandatory for internet service providers (ISPs) to get your permission before selling your personal data. The House of Representative new bill would allow ISPs to collect and sell information about your browsing history and present users with unwanted advertisements. President Trump has made it known that he is in support of the resolution and plans to sign it.
Nevada’s Bill to Protect Internet Users
The state of Nevada hopes to keep the old rules alive by implementing their variation of the law. Nevada is not the only state either. Other states like Seattle are creating similar bills to protect online privacy, an act that shows their opposition to the current government landscape.
Senate bill 538 states that it is “AN ACT relating to Internet privacy; requiring the operator of an Internet website or online service which collects certain information from residents of this State to provide notice of certain provisions relating to the privacy of the information collected by the operator; and providing other matters properly relating thereto.” The bill also lists several rules that lay out what ISPs can and cannot do.
What Measures Are Consumers Taking?
Nevada’s new bill can potential prevent ISPs from taking advantage of internet users. On the other hand, these rules don’t apply to the rest of the country. Informed consumers are taking matters into their hands by investing in a VPN. A VPN is a way of hiding your activity from ISPs by encrypting your internet connection. Essentially, the only information that your ISP will see is you visiting the VPN, not your internet activity.
The problem with VPNs is that a good one is hard to find. Most VPNs are not as secure as one thinks. Some of these services have even been caught selling the very information that they are responsible for protecting. It is best to do extensive research before purchasing to find out about the company’s background.
The Future of Online Privacy
The FCC’s new Chairman, Ajit Pai, still seeks to move online privacy regulations to the FTC. Without ISP rules, the FCC is hoping that the providers will act in good faith, without betraying the trust of their customers. However, users believe that these service providers will take advantage of an unregulated internet. With many in disagreement with the Trump administration, we may see more and more states making their rules to protect online users.
The ongoing battle for the future of the internet rages on. At Geek Aid, we’ve discussed the in’s and out of net neutrality. For more than a decade several groups within the FCC have debated time and time again on how the internet should be regulated. Some parties feel like regulations are necessary to prevent business from treating consumer unfairly, while others believe it threatens the spirit of competition among internet providers.
The Obama administration set rules for net neutrality. They reclassified the internet as a telecommunication service. With a new title and standards, the government was able to prevent internet companies from slowing down or blocking certain services. Now that Ajit Pai is the new chairman of the FCC, he has laid plans to strip the internet of its title and reduce regulations.
What Changes Are Coming From the FCC?
Ajit Pai is notorious for being an advocate for fewer regulations, voting against the FCC’s 2015 rules. Like many others, he believes in the idea of competition. His plans to roll back on the Obama administration’s rules include the following:
- Turn the Internet Into a Title I Service – The current Title II ruling for the internet treats it like a public utility. This is the same classification as electricity, water, and natural gas. The new ruling could treat it as an information service, meaning the government has less control over what these companies do.
- Remove the Internet Conduct Standard – This enables the FCC to investigate zero-rating schemes that create fast lanes for certain services over others. With fast lanes being a part of Pai’s agenda, investigations won’t be necessary.
- Review “Bright-Line Rules” – The bright-line rules make it illegal to block access, throttle, or create fast lanes for content online. Removing these rules is the primary focus of Pai’s time as chairman of the FCC.
Recently, the federal court has prevented internet providers from taking Obama’s net neutrality rules to court. While that might sound like good news, it’s not. As Pai’s changes to the FCC becoming more and more of a possibility, federal judges don’t see the point in reviewing rules set to change.
Will the Changes Happen?
It seems likely. The proposal is up for debate within the FCC on May 18th. Many of the FCC’s officials are for Pai’s changes, including the commissioner and senior public servants. The public can voice their opinions to the FCC but ultimately have no say in the vote. The publicly elected representatives are the ones who do. No one knows if they will listen to the vast majority of people for net neutrality.
If and when these rules are in place, the FCC will no longer be in charge of privacy complaints. Instead, the Federal Trade Commission (FTC) will handle those objections. If you want to make your voice heard, contact the FCC before the vote takes place.
Last week we discussed the troubled history of net neutrality. For years, the government has debated whether its guiding principles should be put into place. However, why is there such contention? Why are lawmakers so divided on this issue? Here are the reasons why people are for and against net neutrality.
The Champions of Net Neutrality
There are a lot of motives to back the net neutrality. It’s equal internet access for all. This idea is built around the notion that the internet is a necessary tool for everyone. People need it to communicate and send information in the modern age. The laws created in 2015 are meant to protect the concept.
The biggest reason people fight for it is because they are afraid of what kind of world an unregulated internet leaves. Without regulations, companies are able to selectively put people in what is called the “Fast Lane.” Essentially, those who can pay more receive better service. Those who don’t can potentially have their access or services slow down.
Some even fear that websites and services may be slowed down by internet service providers (ISP’s) based on another companies’ interest. That is why big name companies like Amazon and Microsoft are in favor of net neutrality and its regulations.
The Opposition Against Net Neutrality
Why would anyone be against net neutrality? Well, there are always two sides to any story. And if you are going to argue for one, it is imperative to know the other. There are big names on the opposition of net neutrality as well. That includes AT&T and Comcast, the very companies that provide internet access.
They argue that not all internet traffic is equal, and some need to be prioritized over others. Some content, like a video, takes up a lot of bandwidth. Some expert computer scientists, like Harsha Madhyastha, argue that slightly slowing down other data might be necessary to allow content like video to play at an optimal level.
Net neutrality could also threaten the idea of competition. ISP’s believe that some content providers who use a lot of bandwidth should pay for a “fast lane.” That way, customers can choose which service they wish to get their access to the internet from, especially if the content they want is more accessible there.
As the trump administration forms within the government, we will begin to see what shape the internet will take. Until then, what side are you on?
Net neutrality has been and continues to be a hot-button issue. As Google defines it, net neutrality is “The principle that internet service should enable access to all content and applications regardless of the source, and without favoring or blocking particular products or websites.” Find out what this issue is about and how the government of the United States has handled it.
A Brief History
Back in 2003, media law professor Tim Wu coined the infamous term and reinvigorated the idea that access to the internet should be the same for everyone. It’s the idea that no one (user, website, business, application company, etc.) should be discriminately given poor internet service or charged differently than others.
During the Obama’s presidency, his administration was largely in favor of the principle, putting into place rules to protect it. In 2015, the U.S. Federal Communication Commission (FCC) reclassified the internet as a telecommunications service. This essentially treats the internet in a similar way to electricity, gas, and water. The law instills the following rules:
- Companies cannot prioritize one piece of content over the other.
- Broadband providers cannot block lawful content.
- Providers cannot slow down or throttle certain content or services.
The State of Net Neutrality
With the election of President Donald Trump, the state of net neutrality is in question. His administration seeks to reverse the rules put into place in 2015.
Former Verizon lawyer, Ajit Pai, is now the chairman in charge of the FCC. He started out in the FCC as a commissioner and during his time has been an opponent of net neutrality. His new position might put him one step further towards achieving the Trump administration’s goal.
For more than a decade, several groups have debated for and against net neutrality. Check back with us next week as we list why people are for and against net neutrality.
Privacy is something that all of us cherish. We very carefully choose who and where to share our most intimate moments. However, in the digital age that can be hard. We use social media to interact with personal friends and share our lives online. And once something is online, it is difficult to hide it from everyone. Well, Facebook seems to understand your concern. They’ve updated their online privacy settings to make it easier for you to understand.
Facebook Privacy Basics
Knowing the ins and outs of Facebook’s privacy settings is not the easiest thing to do. And when they constantly add new features, users are never sure who is able to see what they post. Well, thanks to a handy new guide, you can learn answers to the following questions:
- Who can see your posts?
- Who can see what you like and comment on other people’s posts?
- How can you see your profile’s appearance from someone else’s perspective?
- Who can see photos that you tag someone else in?
- Who can see your friends list?
- How can you block and unfriend people?
They even have a section in their new guide on how to make your security better and what to do in the event that it has been compromised.
The Benefits of These New Online Privacy Guidelines
Giving users an intuitive way to understand their settings and Facebook experience goes a long way. With a better understanding, users can now take extra care of staying safe and keeping their information private.
Another benefit is that this guide is mobile friendly. Some actions you take might lead you to the privacy basics, which can tell you what the how to share things the way you want to. Hopefully, this guide will encourage people to check and update their privacy settings. This way it makes it easy to connect with others online without having to worry.
Recently, most of the internet was subject to a denial-of-service (DDoS) attack. This attack effectively prevented access to more than 1,000 popular websites, like Twitter, Spotify, and Reddit. Ultimately causing people on the internet to collectively lose their minds. While we have discussed DDoS attacks before, it is time to define what it does and how it prevents you from accessing your favorite sites.
A denial-of-service attack is a cyber-attack. It is willfully done by an external force, looking to impede a user’s access to a website. By targeting Domain Name Servers (DNS), they were able to interrupt a user’s connection to a website. A DNS server is important when it comes to accessing the internet. It basically takes your web browser’s request to go to a certain webpage and fulfills it by making sure it goes to the right place.
In the case of the DDoS attack that recently occurred last month on October 21st, major DNS host, Dyn, was the one affected. An open source malware called the “Mirai botnet” infected IoT devices, which launched 10’s of millions of IP address at the DNS servers. A large amount of request from internet users, occurring simultaneously, can overload DNS system and prevent many from having their request to visit a website fulfilled.
How to Prevent a DDoS Attack
There is not much that a user can do to prevent a DDoS attack from happening. It is up to manufacturers to build more secure devices, especially when they connect to the internet. Dyn discovered that some of the infected devices came from Hangzhou Xiongmai, a Chinese manufacturer of computer parts.
Currently, the devices that caused the attack are being recalled and patched with security updates. The devices did not force users to change their passwords, leaving them susceptible to an infiltration. Unfortunately, many devices might carry the same security flaw as the ones made by Hangzhou Xiongmai. Unless manufacturer can provide better cybersecurity measures, more attacks like this can happen in the future.
Curiosity can be a fascinating thing. It can lead us to the answers we are looking for, however, it can also get us into trouble. This is especially true when it comes to navigating the internet. Dangerous links can make our computers vulnerable to malware and other security threats. While this notion might seem obvious, people are more likely to let curiosity get the better of them and click on something they shouldn’t.
Watch Out for Unknown Senders
How can you avoid dangerous links? The first step is to know who the link comes from. If you receive an email or Facebook message from an unknown sender, you should delete. Links embedded into the message can lead you to a malicious website, which in turn can potentially infect your computer.
Unfortunately, not everyone will follow this advice. In a recent study at Friedrich-Alexander-Universität Erlangen-Nürnberg (FAU), researchers found that one in two users were more than likely to click on a link from someone they did not know.
Why People Click on Dangerous Links
Prior to this experimental study, which tested around 1700 FAU students, researchers asked students if they were aware of the risks of unknown links. According to Dr. Zinaida Benenson, lead author and Computer Science at the FAU, “The overall results surprised us as 78 percent of participants stated in the questionnaire that they were aware of the risks of unknown links.”
Over 56 percent of email recipients, and 38 percent of Facebook message recipients clicked on a link that was addressed to them. Despite their knowledge of how dangerous the link might be, curiosity lead them to click on the link anyway. This is especially true when the users either believed that they knew the sender or the contents of the email related to them in some way.
It’s important for users to be aware that attacks can occurs in this way. When receiving messages, be care to check that the sender’s traditional are correct. Otherwise, do not let curiosity get you into trouble.
If you use the Internet, you use OpenSSL. It’s as simple as that. OpenSSL is the most frequently used software package when it comes to online data security. There’s just one problem. It may not be as secure as everyone thinks.
At least that is what researchers have discovered while looking for vulnerabilities in the extremely common security protocol. They referred to the vulnerability as a side channel attack.
What is this type of attack, and what is being done to protect your browser use?
What is a Side Channel Attack?
This type of attack allows a hacker to glean information regarding software through examining the use of a computer system. Some examples include how much of the system’s power is being used during activity or the timing in which the software is used.
Why is this ability to listen in on a computer so dangerous? Researchers were able to use this method to acquire the unique key that identifies who is using the computer. Does this have implications for your internet use?
What OpenSSL Vulnerability Means for Your Security
The fact is that hackers are unlikely to use this method to hack a computer at your home. Unfortunately, the reason for that is simply because there are many easier ways to hack a personal computer.
For businesses, we’ll just have to wait and see what kind of fix the researchers come up with, and hope that this exploit is deemed too time-consuming for most hackers who seem to be opportunists. After all, this type of hack doesn’t seem to be common, and OpenSSL has had this vulnerability for as long as it has been in existence.
While most manufacturers are sticking to their guns about this hack not being possible—but because it was repeated under controlled circumstance by the researchers, this was enough for the OpenSLL developers to start looking for a fix. In the meantime, it’s important to keep an eye out for potential attacks though this type of hack, no matter how unlikely it may be for someone to use it.
Cloud storage got its start with Dropbox back in 2007, but today we see a great deal of competition in the online storage industry. It seems every major player in the online world, including Microsoft, Google, and Amazon, have their own service, both free and pay. How can you know which one will meet the needs of your organization?
Cloud Storage: Price Versus Function
While many simply select the cloud storage service that provides them with the amount of free storage they are looking for, it’s better to consider the function of each service to determine which one will meet your requirements the best.
Here is a quick rundown of five popular online storage services.
- Cloud Drive (Amazon) – More downtime than competitors, and no way to sync files, make this cloud storage service a definite “no” for most small business owners. The latest storage options all have free trials but will eventually cost you a monthly fee (which is less if you pay annually). It is compatible with Mac OS and Windows, is built in on Amazon mobile devices, and there is an app for iOS and Android phones and tablets.
- Dropbox – The original cloud storage service, Dropbox knows what they are doing and expect you to pay for it. You do get 2 GB for free, and even more if you use the mobile app. 1 TB of storage will cost you $10/month and unlimited is $15/month. It works across all platforms and is simple to use.
- Drive (Google) – This is really your only option if you use Chromebooks. It is paired with Google’s office suite (Google Docs) and is compatible with Microsoft Office. Monthly storage rates are cheap at $2 for 100 GB and $10 for 1 TB. If you need more storage, Google Drive for Work lets you pay for unlimited storage by the number of users you have ($10/user monthly).
- iCloud (Apple) – Built in for Apple products, and available for Windows, iCloud comes with 5 GB of storage for free, and tacks on storage in 20 GB increments for $1/month (or you can jump to 200 GBs at the discounted rate of $4/month). Between speed, sync issues, and no business plans, this is more for backing up your selfies than a company storage service.
- OneDrive (Microsoft) – 15 GBs of free storage is a great incentive for those who need just a little more free space and don’t want a monthly fee. This is the cheapest 1 TB service at only $7/month. By the way, the 1 TB service comes with Office 365 Personal, which gives you the full version of Microsoft Office on one computer and one tablet (even an iPad). It’s clearly the best option for some businesses.