Archive for February, 2012

How Smartphones Have Changed News Creation and Consumption

The Impact of Smartphones on News Consumption
If you’re looking for news about any topic, where do you go? If your answer was “online” you are part of the vast majority who rely on the internet for their information. Go back to the pre-internet world and answer my question again. Would you have answered “TV” or maybe an equal form of traditional media? There’s a high probability you would. For the Net Generation, or Digital Natives if you will, the concept of living in a world with no access to the Internet whatsoever is difficult to comprehend. This generation has become somewhat dependent of online resources. (more…)

What to Expect from the iPad 3?

Although Apple hasn’t officially confirmed it yet, there have been many rumors about the specifics of the iPad 3. Based on these rumors, iPad 2 owners have started to sell their tablets; eagerly waiting for the announcement of the iPad 3, which is scheduled for March 7. People are speculating about every possible new feature for the new generation of iPads. The additions, which I’ll discuss later, haven’t been officially confirmed by Apple yet, but there are a few interesting rumors circulating around at this point. In December 2011, there had been plenty of rumors about two versions of the iPad 3: a mid-range version and a high-end one. The mid-range version is thought to be a mini iPad 3, while the high-end version is about the same size as the current iPad. (more…)

Tablet Wars: Android vs. iPad

The world has become an interesting place since Apple launched its iPad in 2010; but it wasn’t the first of its kind available at that time. The device shows some resemblance to the already existing iPhone. In 2011, the iPad 2 was released and received more positive feedback than the iPad. Many people complained that the original iPad didn’t have a built-in camera, so naturally, the iPad 2 did. It was only a matter of time before competition caught up (e.g. Samsung Galaxy Tab, Motorola Xoom, Amazon’s Kindle Fire, etc.), but the iPad has always been a bit more expensive than any Android tablet. With the iPad 3 to be released in March, the choice gets slightly more interesting for some. Are you also having troubles making a choice between the two? Here’s a simple description of the capabilities of both. (more…)

How to Use Instagram for Marketing

If you’re an iPhone owner, chances are you’re using Instagram. According to HubSpot, Instagram has gained almost 15 million users in 2011, which I believe is a very good reason for marketers to realize that there’s an incredible potential here. SocialFresh even stated that it has become larger than FourSquare, another mobile social network that was launched a year before Instagram. (more…)

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